I’ve been doing some marketing for awhile now, and came across Netbannerads.com – Actually, they had e-mailed me and let me know that I may not have some keyword on my site, etc. After speaking with someone over there, I asked how Google!, Yahoo, and MSN would allow them to have a website appear on top of their listings. This is where things get tricky.

They deal with outsourced non-affiliate, non-partnering ‘active x attacking’ companies. Those companies install 3rd party software on your computer (Kind of like those annoying pop-up windows you mindlessly click ‘ok’ to). Once the software is installed, and you utilize Google!, Yahoo, or MSN to search for something, the 3rd party software will display the person owning the ‘keyword’s website on TOP of the search listings.

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