Marketing Information & Resources

Direct Marketing Strategies for Holiday Email Promotions

Tis the season to leverage customer interest data for successful email marketing. All of the information gathered throughout the year from customer purchases, customer feedback surveys, and other behavior offers di...

By: Richard Cunningham

5 Ways of Using Direct Marketing

Direct marketing is attractive to many marketers because in most cases its effectiveness can be measured directly. For example, if you were to send out one thousand solicitations by mail and you receive seventy responses, ...

By: William Dupree

How to Promote Your Affiliate Marketing Successfully?

Once you join as an affiliate to start your home business, your duty is to promote it by driving more traffic to the company through your unique referral link provided to you, so that the company can complete the sales on ...

By: Lakshmi Menon

Can't make the payments on that new car you just bought? No problem -- just return it free of charge.

Turin Networks Inc. on Monday announced an agreement to merge with Force10 Networks Inc.

Dunkin' Donuts today unveiled a new $100+ million integrated advertising campaign that offers a new rallying cry for 2009: "You Kin' Do It!". Created by Boston-based Hill Holliday, Dunkin' Donuts' ...

Freescale Semiconductor is expected to launch new silicon for Netbooks--devices that it believes will come in below $200--at the Consumer Electronics Show this week in Las Vegas.

Fine china and crystal maker Waterford Wedgwood is to call in administrators, the company has announced.