e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online
- ISBN13: 9780814414620
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Whether you’re operating an online business or are looking to expand the Internet presence of your brick-and-mortar company, you’ll need surefire marketing techniques if you want to keep your customer base growing and make the kind of money you deserve. This title is featuring inspiring and instructive success stories, as well as easy-to-implement, step-by-step methods. Packed with simple money-making secrets for Web 2.0, this book provides powerful e-marketing stra… More >>
e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online
Tagged with: eRiches • Making • marketing • Millions • NextGeneration • Online • Strategies
Filed under: Learn Affiliate Marketing
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Scott Fox’ first book, Internet Riches, changed the way people thought about online marketing and building a legitimate business online. Scott Fox personal resume and credibility speaks for itself, having worked with Bill O’Reilly, Larry King and everyone in between.
What I most like about Scott and E-Riches is his approach. There are two key principles here: he explains concepts specifically and in plain English and two, he is a businessman and not just an online marketer. He has actually used the strategies that he reveals in detail to build his own online businesses with enormous success. So, again, credibility. Unlike most marketing authors, he has actually walked the walk.
E-Riches is an extraordinary book, full of key insights and specific “how to” recommendations to actually promote your business online and achieve measurable results in a short time period.
The chapters on E-Mail Publishing strategies are worth the investment in the book alone. I have personally used them with my own online businesses and can tell you from personal experience they work.
I am a professional SEO (Internet Marketing) Consultant myself and have a great deal of experience in the field. I only wish I could communicate what can often be complex topics with such clarity.
The latest rage, of course, is Social Media Marketing. For many of my clients, that’s the first thing out of their mouth when we sit down to talk. Most people really don’t understand what social media is, let alone how to use it in marketing their business. You will after you read this book.
E-Riches takes you through a high level view of how social media pertains to your business all the way through getting the most out of using MySpace, Facebook, LinkedIn and others. You will even learn how to build your own Social Network Customer Community.
E-Riches is structured in a practical, easy to follow layout with each section detailing an important set of related strategies.
Part One: Learn how marketing has changed and the new rules are paramount to your success in business today.
Part Two: Email Strategies
Part Three: Social Media Marketing Success Strategies (LinkedIn, Facebook, MySpace)
Part Four: Blogging for success, including success tips for using Twitter
Part Five: Getting the most out of online public relations
Part Six: Profiting from online broadcasting- EXCELLENT discussion of how to easily and affordably use video and podcasts to drive more traffic to your website
Part Seven: A quick discussion of pay per click marketing. Not much time is spent on this topic as E-Riches focuses much more on affordable and effective marketing strategies, not paid advertising. For great PPC training, I recommend anything by Perry Marshall.
Part Eight: This last part ties it all together and teaches you how to measure your success.
Looking at the above topics that are covered in plain English it is impossible to not find several specific marketing strategies that will propel you sales online, build your online credibility and increase traffic to your website exponentially.
If I sound enthusiastic about this book it’s because I am. I make my living in the fascinating world of online marketing. I am not a theorist, if the strategies I implement for myself and my client don’t work, I’m out of business.
I have personally used the specific marketing tactics E-Riches covers with very impressive results.
I hope you enjoy this book, you will quickly learn that you can market yourself and your business online without breaking the bank. And, you’ll have a lot of fun doing it!
Rating: 5 / 5
Scott Fox clearly gets it. As a digital marketing consultant, I have been preaching the use of RSS, social networks and connected e-newsletters for years but most social media authors and webmasters I meet don’t get it.
Scott’s direct, strategy based approach will deliver you business results and save you both time and money. e-Riches 2.0 is hands down the best book on digital marketing that I have read. Scott holds you hand throughout the process and delivers a winning formula for success.
Rating: 5 / 5
The books are written so everyone, regardless of their knowledge level, can understand what Mr. Fox is trying to explain. He gives you the confidence and feeling that you can be successful no matter what. He breaks everything down in simple terms and phrases. Both of his books are a must read to anyone serious about making a living online.
I am so impressed with both books!! They are truly a must read for anyone wanting to make a living with an online business. I have had a couple of conversations with Mr. Fox by telephone and he is a great person to talk with about your ideas. He truly cares about everyone’s success. He is a great motivator and more than willing to help you with your business needs and/or ideas. I look forward to future conversations with him.
Rating: 5 / 5
With a title like e-Riches, you might think this book about making money online. Its not. Its about online marketing strategies covering everything from list building, social networking, PR, and more. This book does a good job of providing an overview of current online marketing trends and resources (most of which are free or low cost) to the newbie online entrepreneur. If you’re already successful online, then this book is probably not for you. But if you’re new or struggling to make money online then e-Riches can give you ideas and resources to help.
Rating: 4 / 5
I had already read Internet Riches before reading e-Riches 2.0 and both are well worth the time. I love that Scott writes in plain language so that even newbies to internet marketing (like myself) can easily understand and utilize the information. In e-Riches 2.0, I not only learned that building a web based business is possible for a relatively inexpensive investment, but I also learned strategies on how to launch that business and make it successful. The case studies were extremely helpful to me. This book is the single best resource I’ve found (outside of hiring a consultant) for information on starting your own online business.
Rating: 5 / 5