Affiliate Selling: Building Revenue on the Web
Thursday, April 29th, 2010 at
7:02 pm
Product Description
Discover how you can take advantage of the most rapidly growing form of e-commerce.
Created by Amazon.com in 1996 as a way of generating sales through referrals from linked Web sites, affiliate selling has quickly mushroomed into one of the biggest sources of e-commerce revenue. In fact, experts predict that, within the next few years, affiliate sales will account for as much as 25 percent of all retail e-commerce. A major reason for this is that anyo… More >>
Affiliate Selling: Building Revenue on the Web
Tagged with: Affiliate • Building • Revenue • Selling
Filed under: Learn Affiliate Marketing
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I have to say that I had high hopes for this book. However, once I received it, I was dissappointed. Everything that is in this book can be found on the Internet.
While this book does provide a lot of information, if you have researched Affiliate Selling at all…anywhere else…you probably already know what’s in this book.
Having said that, if you are looking for a place to start to learn about Affiliate Selling, this may be it. This book is written for the person who knows absolutlely nothing about Affiliate Selling. It goes over places to sign up with and defines what Affiliate Selling is.
Rating: 3 / 5
I found “Affiliate Selling” a great resource. As an online merchant in the process of redeveloping and enhancing our program for our affiliates I found this book thorough, readable and very helpful. It provided me the successful affiliate’s perspective on what they want and need to be mutually beneficial partners. Though I’ve been in affiliate marketing for some time now I’d picked it up to round out my industry knowledge and found a lot of new information. Both the book and website are great resources. I will be recommending both to new affiliates who are looking to ramp up quickly on how to maximize their partnerships.
Rating: 5 / 5
There are better books out there. This covers all the same basics that everyone else has, but there is nothing special here. Who are these “pioneering experts in the field” (quote from the back cover) who are unheard of in the Affiliate Manager community? Note that both of their companies (and affiliate programs) are dot-gone. Can you trust authors who actually think (no offense Mr. Bezos) that Amazon.com created this idea, when there are documented examples of programs running years before? Just examples of gross issues that detract from the “expert” value I need in an author before I will accept them as credible.
Dan Gray’s book is a bit dated, but is better, and Shawn Collins’ book gives a great perspective. Shawn is still managing one of the best run programs out there. Buy either of these books first.
Rating: 1 / 5
The Helmstetter and Metivier book is better than most of the other titles in this category, but the category doesn’t have any good books overall, so that’s a pretty lukewarm recommendation. I can’t characterize this book as a “must have” and find it fairly incredible that some other readers give it such high marks.
If you want to get up to speed quickly in affiliate marketing and affiliate programs, this is a good place to start. But you can skim this book in a few hours to get
what you need. Then its off to the Internet to get the latest information. In about two years, this book will be quite dated.
I think the authors are correct in their enthusiasm for affiliate marketing in general, but their treatment is superficial cheerleading. The mechanics of an affiliate program are pretty straightforward. It’s the marketing that’s difficult and they offer no insights here other than warmed over cliches.
Rating: 2 / 5
Very good book outlining the big picture of how affiliate marketing will profoundly change Internet commerce and marketing. I sincerely believe that they are right in this even though they are only discussing the tip of the iceberg. Most of the book is devoted to the more practical aspects of implementing an affiliate program and maximizing revenue for the ones you are signed up to. The practical part includes a lot of good advice and really has no competition apart from Ken Evoy and Declan Dunn’s even more practical books about the same subject. If one could wish for more, it would be more recent data and a little more stringent or academic approach the subject, as there is a big need for a textbook on the subject for students. Highly recommneded.
Rating: 4 / 5